Crafting Authentic Lifestyle Content for Brands

With Sarah Chua

July 12, 2025

Sarah Chua, Director of Sazzy Creatives, joins Nadzirah Hashim to explore how brands can build authentic lifestyle content that resonates. From brand activations to user-generated content, discover the tools and mindset behind real brand storytelling.

About

Sarah Chua

Founder & CEO Sazzy Creatives

Insights on crafting authentic lifestyle content with Sarah Chua of Sazzy Creatives. Hosted by Nadzirah

Nadzirah Hashim

Host of Brandstrat & CEO of Wavemakers Collective

Co-founder of Wavemakers Collective, marketing strategist and host of BrandStrat Podcast.